Eyeball Slave

Client (Advertiser): Pfizer Corporation Hong Kong Limited
Brand: Xalatan
Campaign name: Eyeball Slave
Title: Eyeball Slave: Artist, Eyeball Slave: Gameboy, Eyeball Slave: Student
Agency: McCann Health, Hong Kong & Shanghai
Production Company: Illusion, Bangkok

CREDITS

Executive Creative Director: Pierre Loo
Creative Director: Danny Li, Chanfron Zhao, Andy Ng
Art Director: Samson Du, Yummy Xu, Lucky Guo, Jiqi Chen, Harvey Wu, 
Jerry Ji, Adam Yang, Qi Wang
Copywriter: Xiang Zhang, Sihan Jin
Photographer: Illusion, Bangkok
Illustrator: Illusion, Bangkok

AWARDS

Cannes Lions 2016
Gold Pharma Illustration
3 Finalist Pharma Art Direction

Clio Health Awards 2016
Silver Out of Home

Ipa Best Of Health Show 2016
Gold Craft Illustration
2 Silver Craft Illustration

One Eyeland 2016
Silver Professional CGI Artist

LIA Awards 2017
Gold Phamaceuticals Craft Use of Illustration
Gold Phamaceuticals Craft Art Direction
Bronze Phamaceuticals

Ad Stars 2017
Gold Print Craft Illustration

 

PROCESS

DETAILS