Illusion partnered up with Heaven&Hell Shanghai to launch a print campaign for Chinese national short video app, Kuaishou promoting the intangible cultural heritage by creating three posters showing the app’s interface designed as a large performance theater filled with audiences, symbolizing Kuaishou’s effort to provide a bigger stage for Chinese inheritance of intangible cultural heritage.

Client: Kuaishou

Creative Agency: Heaven&Hell Shanghai

Production Company: Illusion CGI Studio

Visit for full credits and the making of: https://www.illusion.co.th/kuaishou