We partnered with Hakuhodo International Indonesia / H-Three to craft this fully CGI campaign for Jasa Marga, Indonesia’s highway authority.

This powerful campaign highlights a critical issue visualizing A chilling scene of a driver asleep at the wheel and trapped beneath the crushed vehicle. From the drivers, the shattered glass and crushed metal was crafted in CGI, highlighting the devastating results of microsleep-induced accidents.

5 out of 10 microsleep drivers turn fatal. Take a rest every four hours when driving.

Client: PT Jasa Marga (persero) Tbk
Agency: Hakuhodo International Indonesia / H-Three

See full credits : https://www.illusion.co.th/microsleep

As part of this campaign, Taobao not only released an animated short film but also launched 10 posters in the busiest subway stations across cities like Sichuan and Hangzhou, China.

The goal is to introduce TaoTao to more young urban audiences and inspire support for building habitats for wild giant pandas.

Check out the animation: https://www.illusion.co.th/tao-tao-panda

"RESPECT TRADITION, CRAFT REVOLUTION" — the motto of Hong Kong Beer Co — set the tone for our celebration of the Year of the Snake and Chinese New Year 2025.

In collaboration with Publicis Groupe (Hong Kong), we created a campaign inspired by the same dedication and craftsmanship that goes into brewing every flavor of their craft beer.

Each element in the visuals — from the bubbles to the consistency, light, color, and fluidity of the beer — was meticulously crafted. We transformed the beer liquid into a mesmerizing snake-like pattern, symbolizing good fortune. The longer the snake, the more beer it represented, making "more beer mean more fortune."

Client: Hong Kong Beer Co
Agency: Publicis Groupe (Hong Kong)

See full credits: https://www.illusion.co.th/hong-kong-beer-co-year-of-the-snake