It Happens Here
Client (Advertiser): 28 Too Many
Brand: FGM
Campaign name: It Happens Here
Title: UK, Sweden, Germany, Italy, Netherlands,Scotland
Agency: Ogilvy & Mather London
Production Company: Illusion, Bangkok
“I asked Illusion to help us on ‘28 Too Many’ because of their reputation and ability to make the impossible, possible.
We had already done a lot of exploration and work but weren’t happy with where we were. It was just missing a level of craft that very few can deliver.
Surachai and his incredible team at Illusion were really excited by the idea and the challenges it posed. It required we begin again and an amount of work that many would shy away from, but they were as excited about the impact it would do for the cause as we were.
They were clear to understand what we required and went about meticulously making sure the output was perfect in every way. They also added little touches that set them aside as animators, illustrators and creatives. The smallest details that make the biggest difference in the believably and reality of the pieces. It was the start of a great partnership that has extended to other projects where Illusion continue to deliver unparalleled work”
Trevallyn Hall - Creative Director
CREDITS
Chief Creative Officer: Gerry Human
Executive Creative Director: Gerry Human
Creative Director: Gerry Human, Trevallyn Hall
Copywriter: Laura Rogers
Photographer: Illusion, Bangkok
Illustrator: Illusion, Bangkok
AWARDS
Cannes Lions 2015
Gold Press
Gold Press Craft Art Direction
Gold Outdoor
Silver Design
Bronze Outdoor Craft Illustration
Finalist Design Craft
Finalist Glass
Clio Awards 2015
Production Company of The Year
Grand Prix Print
Gold Out of Home Poster
Gold Design Posters
6 Silver Print
6 Silver Out of Home Poster
London International Awards 2015
Gold Design Posters
Gold Print Art Direction Single
Gold Print Art Direction Campaign
Gold Print
Gold Poster
Silver Poster Art Direction Campaign
Finalist Poster Art Direction
Finalist Poster
Eurobest 2015
Gold Print
Silver Outdoor
Kinsale Shark Awards 2015
Silver Print
Silver Outdoor
Bronze Outdoor
The Directory Big Won Ranking 2015
No.1 Top Press Campaigns
D&AD 2016
Graphite Pencil Art Direction
Wood Pencil Digitally Enhanced Illustration For Advertising
Wood Pencil Press Advertising
Wood Pencil Art Direction
Wood Pencil Outdoor Advertising
Wood Pencil Graphic Design
White Pencil Creativity For Good
The One Show 2016
Gold Print & Outdoor
Silver Print & Outdoor
Silver Art Direction
Finalist Design
New York Festivals 2016
Gold Print Art Direction
Silver Print
Silver Outdoor
Undpi Silver Print
Undpi Silver Outdoor
Art Directors Club 2016
Gold Press Advertising
Bronze Art Direction
Bronze Poster / Billboard
Epica Awards 2016
Silver Public Interest
Creative Circle Awards 2016
Gold Art Direction
2 Gold Charity / Public Service
Prague International Advertising Festival 2016
Gold Flash Impact
One Eyeland 2016
Silver Professional CGI Artist