Eyeball Slave
Client (Advertiser): Pfizer Corporation Hong Kong Limited
Brand: Xalatan
Campaign name: Eyeball Slave
Title: Eyeball Slave: Artist, Eyeball Slave: Gameboy, Eyeball Slave: Student
Agency: McCann Health, Hong Kong & Shanghai
Production Company: Illusion, Bangkok
CREDITS
Executive Creative Director: Pierre Loo
Creative Director: Danny Li, Chanfron Zhao, Andy Ng
Art Director: Samson Du, Yummy Xu, Lucky Guo, Jiqi Chen, Harvey Wu,
Jerry Ji, Adam Yang, Qi Wang
Copywriter: Xiang Zhang, Sihan Jin
Photographer: Illusion, Bangkok
Illustrator: Illusion, Bangkok
AWARDS
Cannes Lions 2016
Gold Pharma Illustration
3 Finalist Pharma Art Direction
Clio Health Awards 2016
Silver Out of Home
Ipa Best Of Health Show 2016
Gold Craft Illustration
2 Silver Craft Illustration
One Eyeland 2016
Silver Professional CGI Artist
LIA Awards 2017
Gold Phamaceuticals Craft Use of Illustration
Gold Phamaceuticals Craft Art Direction
Bronze Phamaceuticals
Ad Stars 2017
Gold Print Craft Illustration