"RESPECT TRADITION, CRAFT REVOLUTION" — the motto of Hong Kong Beer Co — set the tone for our celebration of the Year of the Snake and Chinese New Year 2025. — ILLUSION CGI STUDIO

"RESPECT TRADITION, CRAFT REVOLUTION" — the motto of Hong Kong Beer Co — set the tone for our celebration of the Year of the Snake and Chinese New Year 2025.

In collaboration with Publicis Groupe (Hong Kong), we created a campaign inspired by the same dedication and craftsmanship that goes into brewing every flavor of their craft beer.

Each element in the visuals — from the bubbles to the consistency, light, color, and fluidity of the beer — was meticulously crafted. We transformed the beer liquid into a mesmerizing snake-like pattern, symbolizing good fortune. The longer the snake, the more beer it represented, making "more beer mean more fortune."

Client: Hong Kong Beer Co
Agency: Publicis Groupe (Hong Kong)

See full credits: https://www.illusion.co.th/hong-kong-beer-co-year-of-the-snake

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