In collaboration with Publicis Groupe (Hong Kong), we created a campaign inspired by the same dedication and craftsmanship that goes into brewing every flavor of their craft beer.
Each element in the visuals — from the bubbles to the consistency, light, color, and fluidity of the beer — was meticulously crafted. We transformed the beer liquid into a mesmerizing snake-like pattern, symbolizing good fortune. The longer the snake, the more beer it represented, making "more beer mean more fortune."
Client: Hong Kong Beer Co
Agency: Publicis Groupe (Hong Kong)
See full credits: https://www.illusion.co.th/hong-kong-beer-co-year-of-the-snake