This powerful campaign highlights a critical issue visualizing A chilling scene of a driver asleep at the wheel and trapped beneath the crushed vehicle. From the drivers, the shattered glass and crushed metal was crafted in CGI, highlighting the devastating results of microsleep-induced accidents.
5 out of 10 microsleep drivers turn fatal. Take a rest every four hours when driving.
Client: PT Jasa Marga (persero) Tbk
Agency: Hakuhodo International Indonesia / H-Three
See full credits : https://www.illusion.co.th/microsleep
