Explore Chupa Chups XXL concept of the galaxy and short interview from Serviceplan Group’s global head of art, Michael Wilk and Illusion's overseas producer director, Post Rattanas.
Thank you LBB for this wonderful article.
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Print campaign from Serviceplan Group and Illusion CGI Studios is out of this world
‘More to Explore’, a new print and OOH campaign for Chupa Chups, visually transforms the delight of enjoying a longer-lasting lollipop into an expedition to the majestic universe of taste.
The eye-catching campaign conceived by Serviceplan Group and crafted by Illusion CGI Studio made the product the star of the imagery, embracing every detail from surface to air bubbles and translucent gum core: an XXL eye-candy. Serviceplan worked closely with innovative CGI studio Illusion in Bangkok.
Post Rattanas, overseas producer director, Illusion explains: “We love crafting details that consumers don’t usually see. Especially with Chupa Chups, it is rare that people will look at the product really closely. We also love Serviceplan’s idea of Chupa Chups floating like planets in space, in their own galaxy, where we can make the use of lighting, colour and bring up all the details of the lollipop’s surface and the translucency.“
And the mission is fruitful: stunning details combined with the vibrant colours of the four iconic Chupa Chups flavours – Cola, Apple, Strawberry and Tutti Frutti – open up imaginative new worlds, ready to be discovered.
Also for Serviceplan Group’s global head of art, Michael Wilk, the collective visual exploration was a success: “For a project such as this, you need a partner who is creatively visionary as well as technically capable of bringing the vision to life. Someone with extraordinary skills and passion. We couldn´t be happier having Illusion as our partner. The working process was super collaborative and creative, and the result is absolutely stunning. Illusion took it to the next level. Or the next galaxy to be precise.”
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https://www.lbbonline.com/news/chupa-chupss-xxl-campaign-heads-to-new-galicksies
Thank you Goo Go Green and Ogilvy Group Thailand for supporting.
We are looking forward for more winning in the near future!
Title : Cockroach, Fly, Ant
Client (Advertiser): Live Long Life Co.,Ltd
Campaign Name: No Pests Allowed
Brand: Goo Go Green
Agency: Oglivy Group Thailand
See the whole campaign and full credits: https://www.illusion.co.th/no-pests-allowed
Campaign Name : Tesco Mobile Spring
Client (Advertiser) : Tesco Mobile
Brand (Product) : Tesco Mob Spring
Agency : BBH London
Representative: Bernstein & Andriulli, UK
Production Company : Illusion CGI Studio
Visit the link for full credits: https://www.illusion.co.th/tesco
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